Link Building

In my post below on Search Engine Optimisation and 'generating' external links - I talked generally about how dificult it is to create links into your web site which aren't seen as abuse / spamming by Google et al.

Matt Cutts is a must read blog for people interested in Search Engines. He always talks openly and honestly about optmising for search engines. If you click on this blog post title it'll take you to a blog post he has written about companies emailing you to generate links.

Basically as I mentioned you cannot do it!!