Search Engine Optimisation
Getting to the top of the search engines has to be the paramount part of any web site design project. A good analogy is that if you spend time and money developing and printing a brochure you would not leave it in the corner – you would distribute it to your existing customers or send it to a new database etc. This is what you have to do with your new web site – effectively distribute it to the same database (search engines) whose results are used by customers looking on-line for your products and services.
How is all of this done? A lot of time is needed to achieve a high ranking, however, there are a number of things that can be done to improve your chances. These change over time and are tracked and implemented by Chalfont Web Design.
If you already have a web site, you probably receive emails and phone calls guaranteeing top 10 listings for your search terms. Unfortunately, there is no single thing that can be done to achieve this – hard work and a good quality web site are usually the key factors. If you have a brand new web site – achieving good rankings can take up to 18 months rather than a few days!
At Chalfont Web Design we have an understanding of the inter-relationships of all the search engines and directories and can guide you through the maze to achieve good search engine positions. We will always try and build quality web sites that will last in organic listings rather than quick fixes which will risk you being banned.