Following on from the post in July about Google Adwords or not, we thought we’d share some data from one of our web sites which uses Adwords and is also number one organically.
For this three word search term they are number one and two organically and generated a total of 623 visits over a month. The Adwords campaign is sometimes number one sometimes on the right hand side and generated 540 of the total clicks. We were rather surprised by that total. The assumption has to be that the Adword is normally in the top 3 (average position is 2.2 according to Adwords) and therefore that the normal surfer / user / browswer doesn’t realise the top 3 (on competitive terms) are sponsored links and clicks through.
Therefore, as per the previous post, we believe it is worth pursuing both options!!
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